Caitlin left her full-time corporate job in pursuit of this goal - and Spiritfruit was born. Now, a female founder in a male-dominated industry, Caitlin is pioneering the evolving beverage market, recognizing the shift from sugary, artificial alcoholic beverages to clean, spirit-based alternatives. Spiritfruit strives to enhance its consumers' lives by offering a hassle-free product they can feel good about drinking as part of a spirited lifestyle.

Jeff Glennon is a seasoned sales and operations executive in the craft beverage and technology spaces. Jeff joined Spiritfruit after a five-year spell as Chief Operating Officer at Night Shift Distributing (NSD) in Boston where he built and managed a rapidly growing sales team, oversaw NSD's evolving portfolio, and drove double-digit year-over-year revenue growth every quarter. Jeff was also the founder of Sherpa Project Delivery, a start-up specializing in partnering with founders of early-stage tech and beverage startups.