Spiritfruit was born from a classic problem - founder Caitlin Morris was at her hometown beach in Duxbury, Massachusetts and realized there was no easy way to bring her favorite drink to the beach. And she was tired of settling for fake tasting or sugary alternatives!The solution? Create the perfect canned Vodka Soda with a splash of real fruit! The goal was simple, to create a delicious and refreshing drink using only real, clean, and all-natural ingredients.
Caitlin left her full-time corporate job in pursuit of this goal - and Spiritfruit was born. Now, a female founder in a male-dominated industry, Caitlin is pioneering the evolving beverage market, recognizing the shift from sugary, artificial alcoholic beverages to clean, spirit-based alternatives. Spiritfruit strives to enhance its consumers' lives by offering a hassle-free product they can feel good about drinking as part of a spirited lifestyle.
Jeff Glennon is a seasoned sales and operations executive in the craft beverage and technology spaces. Jeff joined Spiritfruit after a five-year spell as Chief Operating Officer at Night Shift Distributing (NSD) in Boston where he built and managed a rapidly growing sales team, oversaw NSD's evolving portfolio, and drove double-digit year-over-year revenue growth every quarter. Jeff was also the founder of Sherpa Project Delivery, a start-up specializing in partnering with founders of early-stage tech and beverage startups.